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Independent growth studio Singapore · 2026 Search · Content · Publishing

Good businesses
should be easier
to find.

Explore how we help

We help small businesses, founders and publishers work out where growth is actually being lost, then fix the parts that deserve attention first.

SEO, AEO, local search, content, creator campaigns and paid growth. The channel comes after the diagnosis.

Get a free growth review ↗ See the work ↗
01SearchSEO · local · Search Console 02AI discoveryAEO · answer-led content 03ContentStrategy · refresh · publishing 04PublishersTraffic · AdSense · revenue
We operate what we advise on The Tofu portfolio

We do this on our own websites too.

The Tofu Media Group does not only advise businesses and publishers from the sidelines. We build, operate and grow our own portfolio of websites across local discovery, parenting, travel, education, specialist publishing and digital tools.

That means the things we recommend to clients — content refreshes, SEO, AEO, internal linking, Search Console analysis, AdSense preparation, conversion improvements and deciding what not to publish — are things we have to make work on properties where the traffic, revenue and mistakes are ours.

We build and operate in Travel

7 portfolio properties featured

A cross-section of the sites we actively build and operate.

7 editorial verticals

From local discovery and parenting to education and specialist publishing.

Owned and operated

The traffic, revenue, indexing problems and content decisions are ours too.

Live systems, not mock-ups

Real websites that have to keep working as search, users and monetisation change.

Selected properties Owned sites · live experiments · operating systems
Owned & operated 01

Tofu V Travels

A first-hand family travel site where we test destination content, itinerary-led search, and practical trip-planning resources.

Travel
Owned & operated 02

the tofu house

First-hand home and parenting reviews where real costs, long-term use, and lived experience matter.

Home · parenting
Owned & operated 03

The Best of Singapore

Editorial guides built around high-intent Singapore searches and practical local decisions.

Local discovery
Owned & operated 04

Singapore Playgrounds

A structured playground directory designed around the questions parents actually need answered before a visit.

Parenting · local discovery
Owned & operated 05

WordsDetail.com

Language-reference publishing and practical usage guides being rebuilt around stronger editorial value.

Language
Owned & operated 06

The Big Bag Blog

Handbag guides, reviews and market research where usefulness matters more than publishing volume.

Fashion publishing
Owned & operated 07

ResearchMatch.site

A small product-led experiment that lets us test search, conversion and utility-led growth for a SAAS.

Digital product
Owned & operated 08

The Tool Direcotry

A curated software directory where we test directory SEO, commercial discovery, and lightweight monetisation for independent tools.

Directory

Portfolio signals refer to selected properties operated by The Tofu Media Group. Individual search results use their own stated reporting periods and sources.

See selected case studies ↗
Selected proof What operating the work teaches us

What operating them has taught us.

01 / Owned & operated

Travel publishing, rebuilt around what was already working.

Rather than adding volume for the sake of it, we refreshed ageing Korea content, strengthened internal links and expanded questions readers were already finding the site for.

Read the case study ↗
3.67MGoogle impressions / 12 months
55,116 clicks+65% click recovery11.5 → 8.5 avg. position Source: Google Search Console · 12-month period. Details in the case study.
02 / Client work

Turning real treatment expertise into a broader search footprint.

We expanded useful content around facials, pores and extractions while keeping the site’s local commercial intent intact.

See the search story ↗
3.03MGoogle impressions / 16 months
207K+ question impressions231 question queries74% of clicks from Singapore Source: Google Search Console · 16-month period. Details in the case study.

Selected results from websites we operate and projects we have worked on. Search performance varies by site, market and period.

The Small Steps Growth Framework

We do not start with a channel.

We start with the constraint. A business that needs more visibility has a different problem from one getting traffic but losing enquiries, and both are different again from a publisher whose archive has stopped compounding.

  1. 01

    Diagnose

    Find out whether the real problem is discovery, relevance, trust, conversion or simply doing too much in the wrong places.

  2. 02

    Prioritise

    Choose the smallest useful set of changes instead of handing over a 70-point checklist.

  3. 03

    Prove

    Look for movement in the data that actually matters: search visibility, enquiries, sales, subscriptions or another useful business signal.

  4. 04

    Scale

    Publish more, spend more or widen the channel mix only when there is evidence that doing more makes sense.

What we do All services ↗

Practical growth work, without the full-service-agency theatre.

Some clients need one focused project. Others need someone to stay close to the work. The scope follows what we find.

01

SEO

Technical foundations, search demand, existing-page opportunities and commercial visibility.

↗ 02

AEO & AI Search

Make the business easier to retrieve, understand and cite without inventing a separate layer of AI gimmicks.

↗ 03

Local SEO

Google Business Profile, local intent, reputation and location-led discovery for Singapore businesses.

↗ 04

Search Console Audits

Use your own search data to find pages close to ranking, losing ground or earning impressions without clicks.

↗ 05

Content Strategy

Editorial systems, refresh programmes, topic decisions and content that earns its place on the site.

↗ 06

Small-Business Growth

Channel and budget prioritisation when the real question is what deserves time and money next.

↗

A dedicated practice for content sites

Grow the site you already own.

If you have spent years building an archive, the answer is not automatically another hundred articles. We work with publishers on traffic growth, content decay, AdSense readiness, revenue, traffic-drop recovery and the harder question of what should happen to the pages you already have.

Explore Publisher Growth ↗
Useful before you hire usAll free tools ↗

Use something first.

Creator discoveryCreator Matchmaker↗ Search & AIAI & Search Readiness Checker↗ Local SEOGoogle Review Link Generator↗

No email gate. The useful part comes before the sales conversation.

Quick diagnostic~ 60 seconds

What should you fix first?

Where are you now?
Is the business mainly local?
What is the biggest frustration?
Vivian Yeong, founder of The Tofu Media Group

Built and delivered in Singapore

The people you speak to are the people doing the work.

The Tofu Media Group is fully based in Singapore. Client strategy and day-to-day delivery are not passed to an offshore fulfilment team or anonymous white-label agency.

The studio grew out of building and operating our own websites across travel, parenting, lifestyle, local discovery and digital tools, so our advice has had to survive traffic drops, indexing problems, AdSense applications, content refreshes and budgets that could not simply be solved by doing more.

About the studio ↗ Founder on LinkedIn ↗

From the studio

Emma Explores: Singapore

A search-and-find adventure

We are making a children’s search-and-find book about ordinary Singapore life: hawker centres, HDB blocks, MRT rides, wet markets and afternoons at Bishan–Ang Mo Kio Park.

See the book ↗
Cover of Emma Explores: Singapore See the book.
Working notes All insights ↗

What we are testing, learning and changing our minds about.

A useful first conversation

Show us the site.

Tell us what you are trying to grow and where it feels stuck. We will tell you what we would look at first, including the things we would not spend money on yet.

Get a free growth review ↗Already know the fix? Explore small projects ↗team@thetofugroup.com