Launch Strategy
Go-to-market planning, channel prioritisation and first-customer strategy.
Marketing for
small businesses
that need to
be found.
We help new businesses, startups, creators and publishers launch, grow and build visibility through search, content, social media, creators, paid growth and publisher strategy.
Launch
Strategy, positioning and first customers.
Get Found
SEO, AEO, AI search and local visibility.
Grow
Content, social media, Reddit and Pinterest.
Scale
Ads, creators, partnerships and monetisation.
Good businesses
should not disappear
into the internet void.
Launching something new is easier than ever. Getting people to notice it is the harder part.
The Tofu Group helps small businesses figure out where their audience is, how they search, what they trust, and which marketing channels are worth their time and budget.
Sometimes that means SEO. Sometimes it means Reddit, Pinterest, influencer partnerships, paid ads or simply getting your website and content strategy into better shape.
What we help with
Our Services
Search & AEO
SEO, AI search visibility, Answer Engine Optimisation and content audits.
Content & Publishing
Editorial planning, blog strategy, topic clusters and website copy.
Social & Community
Social media strategy, Reddit marketing, Pinterest marketing and more.
Influencer Marketing
Creator recommendations, outreach, liaison and campaign coordination.
Performance Marketing
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and retargeting.
Publisher Growth
AdSense approval help, publisher SEO, affiliate content and monetisation.
Market Entry
Support for overseas brands entering Singapore and reaching local customers.
Built from experience
We build websites too.
The Tofu Group grew out of real publishing projects. We have launched content sites, tested SEO, applied for AdSense, worked through traffic plateaus and learned which marketing advice sounds good but does not survive real life.
Tofu V Travels
Travel content, SEO guides and destination research.
The Tofu House
Lifestyle, parenting and review-led publishing.
Niche Sites
Search-led content experiments across different verticals.
Publisher Growth
Lessons from traffic, monetisation and content operations.
How it works
01
Tell us what you’re building.
We start with your business, goals, stage and constraints.
02
Find where your audience is.
Search, Reddit, Pinterest, creators, paid ads or somewhere else.
03
Choose what matters now.
We help you focus instead of trying to do everything everywhere.
04
Grow from there.
Build visibility, test what works and scale when the time is right.
Insights
View all insights
Marketing notes and case studies.
Building something interesting?
Whether you are launching your first business, growing a website, testing a new product or trying to get more customers, we would love to hear what you are working on.