Growth studio and publishing consultancy
Marketing for businesses that deserve to be discovered.
We help startups, small businesses, creators and publishers grow through search, AI visibility, content, social media, creator partnerships and paid growth.
Tell us what you’re building Explore servicesSearchGoogle, local intent and search demand.
AI VisibilityAEO, answer engines and structured content.
CommunityReddit, Pinterest, social and creators.
GrowthLaunch strategy, ads and monetisation.
Built alongside
TofuV Travels
The Tofu House
The Best of Singapore
Publisher projects
Marketing experiments
Good businesses should not disappear into the internet.
Getting found is no longer about one platform.
People search on Google, ask AI tools for recommendations, check Reddit for honest opinions, discover ideas on Pinterest and trust creators before they trust ads.
The Tofu Group helps businesses understand where attention is moving and build practical growth strategies around the channels that actually matter.
We are especially built for businesses that are still growing: founders, new brands, small teams, content publishers and companies entering Singapore.
What we do
A softer, smarter way to grow.
01
Search & AEO
SEO, AI search visibility, Answer Engine Optimisation, local SEO and content audits.
02Launch Strategy
Go-to-market planning, positioning, channel prioritisation and first-customer strategy.
03Content & Publishing
Editorial planning, blog strategy, topic clusters, website copy and publishing systems.
04Social & Community
Social media strategy, Reddit marketing, Pinterest marketing, LinkedIn and community-led growth.
05Creators & Influencers
Creator recommendations, influencer shortlisting, outreach, liaison and campaign coordination.
06Performance Growth
SEM, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, retargeting and paid campaign strategy.
What we believe
Small steps before big spend.
Most small businesses do not need to be everywhere. They need to understand where their customers are already looking, then focus there first.
No. Publishing thirty generic AI articles a month.
No. Spending on ads before fixing the landing page.
No. Ranking reports that nobody understands.
Yes. Clearer positioning, better content and practical growth decisions.
Built from experience
We build websites too.
The Tofu Group grew out of real publishing projects. We have launched content sites, tested SEO, applied for AdSense, worked through traffic plateaus and learned which marketing advice sounds good but does not survive real life.
TofuV TravelsTravel content, SEO guides and destination research.
The Tofu HouseLifestyle, parenting and review-led publishing.
Niche SitesSearch-led content experiments across different verticals.
Publisher GrowthLessons from traffic, monetisation and content operations.
How it works
Simple enough to start. Strong enough to scale.
01
Tell us what you’re building.
We start with your business, goals, stage, budget and constraints.
02
Find where people search.
Google, AI, Reddit, Pinterest, creators, paid ads or somewhere else entirely.
03
Choose what matters now.
We help you avoid doing everything everywhere all at once.
04
Grow from there.
Build visibility, test what works and scale when the timing makes sense.
The front page of what we’re learning.
View all insightsTell us what you’re building.
Whether it is a café, a SaaS startup, an online store, a content site or your first proper business idea, we would love to hear about it.